Various Methods for Marketing Your App

 

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Marketing your app can be difficult . But luckily, there are many ways to market your app without having to spend too much money. You could get press coverage for your app, you could work with influencers or you could even try some guerrilla marketing tactics which can be successful if done correctly!

In this article we'll look at a few easy methods of marketing your app and how to do them. We also include a list of the pros and cons of each method so that you know what might work best for you. Let's get started!

Why marketing your app can be difficult?

One of the main reasons why has to do with how much it costs to market an app effectively. You can't just make one comment about your app on Instagram and expect people to flock to download it.

The amount of money you spend marketing your app will depend on many factors including how long it will take for users to notice your posts, what channel you are using to market (Facebook, YouTube, Twitter), which ad-network you use for ads (Google Ads, Facebook Ads) and more.

Getting press coverage for your app

Getting press coverage is one of the best ways to market your app without spending too much money. A well-written press release combined with a well-designed website can go a long way in terms of getting others interested in what you have to offer.

In order to get press coverage, you need to think about who might be able to help your cause and if they are likely to write about the things you're trying to get people's attention on. For example, if you have an app that teaches children how to read then a good candidate for press coverage might be a parent who has children that use your app or a teacher.

Pros and cons for each method to help you decide which one might work best for you

    Pros:

• • Free if done correctly
  • You can target your audience really well
  • People who write about apps often have a large following

    Cons:

• • It takes a lot of research to find the right people to contact
  • If you cold email, it might seem creepy and spammy.
  • You need to update your app frequently since press will want to talk about it whenever you do

Followers are more likely to download an app that is being promoted by someone they already know and trust. If these influencers have a lot of followers, then you're all set to market your app through other people's influence. Getting in contact with influencers who have their own blog or YouTube channel can be difficult since they might not reply to you right away.

BONUS STRATEGY

Another thing to keep in mind is that influencers are less likely to feature an app if their own following never tried it.

    Pros:

• • Easy to do -you need only one-to-one communication with an influencer
  • Influencers might have a large following already which will drive downloads of your app

    Cons:

• • It can be difficult to get in touch with influencers
  • They might have a lot of requests which means you need to search around for people who are interested in your app
  • You need an influencer who has followers that would download your app

This is one of the best ways to market your app . If something as simple as a paid ad on Facebook can drive such a large amount of downloads, imagine what you could do if you partnered with someone like an influencer.

Getting in contact with influencers is the first step and then it's up to both parties to work together to find out what works best for each other (part of the agreement will be that they will post about their earnings from the deal if they make a sale ).

Another method is working with influencers- finding people in their respective fields or niche where they already have followers and asking them if they would share information from your blog post with their audience. Lastly, guerrilla marketing tactics may work well when done correctly!

Conclusion

Marketing your app can be difficult, but there are many ways to do it without spending a lot of money. One way is getting press coverage for your app which you'll want to think about who might be able to help and if they're likely to write about what you have going on with the things that matter most.